![]() ![]() Some buy just out of love for a piece, some buy to invest, some use the value preservation/development to justify a purchase they would not otherwise make. I think if people buy the watch with their money they can do it for whatever reason they like and do what they want with the watch. *All data comes from Chrono24, which used an anonymized metadata set to develop the charts above. Is resale value of importance to you when you buy a watch? Do you benefit from the crazy demand for certain “trophy watches” by focusing on those that are not? Let us know in the comments. However, knowing that a watch increased tremendously in value never increased my pleasure in wearing it. It’s a double-edged sword in the world of collecting watches. It does bring a feeling of satisfaction to know you did well in buying a certain watch. On the other hand, it’s the market that determines the price and demand. You should enjoy a (luxury) watch because that’s what it was developed and made for, not as some investment object. That might sound harsh, but I genuinely think you should focus on owning the things (watches) you love, all within your budget, of course. As I joked a while ago in the comments, if the resale value is of importance to you, it means you can’t afford to own the watch. I strongly advocate buying what you like and not looking too much at the resale value. ![]() ![]() Müller, indicates that €46.6 billion makes up approximately 7% of the estimated €700 billion value of all watches in global circulation. LuxeConsult, a consultancy firm for the watch industry, led by Oliver R. And what about Patek Philippe with a whopping 7.8% in Hong Kong?Īs I said in the introduction of this article, the total value of all watch collections tracked within Chrono24 is more than €46.6 billion. You can see that Breitling performs incredibly well in Germany and the Netherlands. Omega takes a second spot in the listed countries, where it performs especially strongly in Scandinavia. It’s no surprise that Rolex takes an incredibly high position in collections. As you can see below, for users of the Watch Collection tool in the USA, Rolex takes the first position with no less than 33.9%. Chrono24 pre-selected Rolex, Omega, Tudor, Seiko, Patek Philippe, Breitling, TAG Heuer, Audemars Piguet, IWC, Vacheron Constantin, Cartier, and Grand Seiko. The data below is even more interesting to me since it shows what kind of brands people have in their watch collections. For example, looking up my own home country (the Netherlands), users of the Watch Collection tool have 5.4 watches on average and saw a 24% increase since the date of purchase and a -3% return in 2022. You can look up any country and see some numbers for that specific place. You can see that Malaysians have the most watches on average in their watch collection and that those in Hong Kong have the most expensive collections. In the table below, you can find the average number of watches in watch collections by country, the growth/decline of value, and the median collection value. But still, in the end, it’s an average of 31% in growth. Apparently, users on Chrono24 saw a 5.3% decrease in the value of their watches compared to the previous year. We all know that and witnessed the declining prices on certain watches, but Chrono24’s Watch Collection tool can put a number on it. It also shows that there was a decline in demand in 2022. ![]() According to Chrono24’s Watch Collection tool data, users of this tool saw an increase of 31% from the purchase date to the present day. Not for everyone, of course, especially those who already had their “trophy” watches before they reached that status. In the last few years, we’ve seen a huge demand for Rolex, Patek Philippe, Audemars Piguet, and so on, to a point that it became less fun collecting watches from those brands. Watch Collection tool - for investors or collectors? Thus far, over 1.3 million watch enthusiasts have added their watches to the Watch Collection tool, resulting in a total of 3.7 million watches with a value of €46.6 billion. It allows you to keep track of your collection and gives you an indication of the current market value of your watches. Chrono24, the largest worldwide marketplace for luxury watches, launched a Watch Collection tool back in 2017. ![]()
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